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Writer's pictureILA B CORCORAN

The Power of Small Investments: Unleashing the Financial Potential of Zillennial Women

Updated: Sep 26, 2023



Investing may seem like an activity reserved for the wealthy or those with substantial savings, but the truth is that even with a small amount, investing can have a significant impact on our financial well-being and future.


Investing doesn't have to require a ton of money, and there is power in small investments. Let's introduce the importance of zillennial (Gen-Z + Millenial) women's participation in the investment world and changing the narrative that currently exists.

  • The Investment Gender Gap:

Statistics reveal a significant gender gap when it comes to investing. According to various studies, including one conducted by S&P Global, women tend to invest less than men, and the gap widens with age. This gender disparity in investment participation represents a missed opportunity for women to grow their wealth, build financial independence, and achieve long-term financial goals. It also means we are more likely to experience poverty in retirement, or run out of funds as we age.

  • Overcoming Barriers:

Several factors contribute to the low investment rates among zillennial women:


a) Financial Literacy Gap: Limited financial literacy can create a barrier to entry into the world of investing. Many women report feeling less confident about their investment knowledge compared to men. Closing the financial literacy gap through education and resources is crucial so that women and other non-male folks can take control of their financial futures.


b) Societal Norms and Perception: Traditionally, investing has been associated with men, leading to the perpetuation of gender stereotypes. Cultural norms that discourage risk-taking and focus on short-term financial stability may dissuade women from engaging in long-term investment strategies. Typical depictions of "investors" align with males in suits, while women are often depicted with piggy banks and enticed with "money-saving tips". Women are often shown in media as frivolous shoppers while men are financial strategists. This childlike depiction of women and money is discouraging to women who may already feel uncomfortable facing their finances. Challenging these perceptions and fostering a supportive environment is vital for encouraging women to enter the investment arena.


c) Wage Disparities and Wealth Gap: Gender wage disparities and wealth inequalities affect women's ability to invest. Lower incomes and wealth accumulation mean that women have fewer resources available to allocate towards investments. Addressing these structural issues and working towards closing the gender wealth gap can create more opportunities for women to invest.

  • The Power of Small Investments:

Small investments, even with limited funds, can make a significant impact over time. By starting early and harnessing the power of compounding, zillennial women can gradually build wealth and create a solid financial foundation. For example, if you take $100 invested every month over the course of 20 years (assuming a modest 8% return), you would have $54,914.36, compared to the $24,000 you'd have if that money was not invested or earning interest at all. These numbers are staggering, however it's true that women tend to invest only 29% of our money on average, compared to men who invest closer to 40%.

  • Risk Reduction:

Many people fear investing because they fear risk. But, by not investing, we are exposing ourselves to a very large and very powerful risk: inflationary risk. Basically, that is the risk you take by putting your money in savings (where it cannot grow at a high rate) while the cost of living increases. Why is this risk so powerful? Because over time your savings may be growing with each contribution, its value is shrinking. So even if you've saved up, for example, 5 years worth of retirement income, by the time you reach retirement, retirement could be 5x as expensive! With no actions taken to help your money keep up with the increasing costs of living, your goals to use that money to live can not be met.

  • Socially Responsible Investing:

Zillennial women often express a desire to invest in companies aligned with their values. Socially responsible investing offers an avenue to invest in companies making a positive impact on society and the environment. With small investments, women can support causes they care about and contribute to sustainable, socially conscious initiatives.


Fixing the Future:


Zillennial women have some power in reshaping the investment landscape. Closing the gender investment gap requires addressing barriers, increasing financial literacy, challenging gender norms, and promoting wealth equality. By recognizing the power of small investments, zillennial women can pave their own ways towards financial independence, wealth accumulation, and a brighter future. I want to see a world where people seize the opportunity to invest in themselves and their financial well-being, one step at a time.


The information provided in this blog is for educational and informational purposes only. It is not intended as investment advice, financial advice, or any form of professional advice. The content of this blog is based on the author's opinions, research, and experience in a general context, and it may not be suitable for your individual financial situation.



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